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	Kelsey, Todd     Options: All Media Types Journals Proceedings Div Books Whole Books Other Date Reviewed Title Author Publisher Published Date Descending Ascending Date Reviewed     1 - 1 of 1 reviews       Introduction to Google Analytics: a guide for absolute beginners Kelsey T., Apress, New York, NY, 2017. 141 pp.  Type: Book (978-1-484228-28-9) Kelsey considers the acquisition of digital/online marketing skills as an integral part of business intelligence. Knowing about the performance of websites and ad campaigns helps businesses track the return on their investments (ROI) b...... Apr 17 2018
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