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Hedman, Jonas
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The adoption of hyped technologies: a qualitative study
Hedman J., Gimpel G. Information Technology and Management 11(4): 161-175, 2010. Type: Article
In this paper, the authors examine factors affecting the adoption of hyped technology. They apply the theory of consumption values in order to explore and understand the reasons behind its adoption. Finally, they propose a model that e...
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Feb 24 2011
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