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Reid, Brad
Lipscomb University
Nashville, Tennessee
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Brad Reid is a professor of Law and Ethics in the College of Business and also the Senior Scholar of the Dean Institute for Corporate Governance and Integrity at Lipscomb University in Nashville, Tennessee. He taught at Abilene Christian University (ACU) from 1975 until 2010. He served as Chair of the ACU Department of Management Sciences from 1992 to 1995 and Chair of the Faculty Senate from 1996 to 1997. Reid has received several university awards, including the ACU College of Business teaching award in 1983, the Department of Management Sciences teaching award in 1985, the Dean's Award for Scholarship in 1992 and 1994, and the Dean's Award for Scholarship and Service in 1998.

He has published many articles and comments over a long academic career and has presented numerous papers at academic conferences. Reid won the Best Paper Award at the Pacific Northwest Academy of Legal Studies in Business in 1999 for a paper entitled “Jurisdiction over the Internet frontier.” His commentary appears in the Huffington Post. His major research interests include intellectual property, computers and law, corporate governance and ethics, and employment law.

Reid is a 1969 graduate of the University of Oklahoma and a 1973 graduate of the University of Texas Law School. He was employed by Exxon's Legal Department in 1974 and was in private practice from 1974 to 1978. Reid was founding editor of two academic journals: Southern Law Journal and Atlantic Law Journal. He has served as president of two regional academic organizations: Southern Academy of Legal Studies in Business and Mid-Atlantic Academy of Legal Studies in Business. He holds licenses to practice law in Texas and before the US Supreme Court, and is a member of the Tennessee Bar Association.

Date Reviewed  
- 9 of 9 reviews

   Trust and communication in a digitized world: models and concepts of trust research
Blöbaum B.,  Springer International Publishing, New York, NY, 2016. 251 pp. Type: Book (978-3-319280-57-8)

Trust is foundational for all interactions. While one might suppose that digital interactions are inherently disadvantaged in creating trust, the authors demonstrate that this stereotype may not always be true. Communication professionals and tech...

Sep 20 2016  
   Business intelligence guidebook: from data integration to analytics
Sherman R.,  Morgan Kaufmann Publishers Inc., San Francisco, CA, 2014. 550 pp. Type: Book (978-0-124114-61-6)

Anyone tasked with business intelligence and data integration will want this outstanding introduction and guidebook. No specialized knowledge or technical skills are required to follow the presented life cycle approach. It is impressive in its sco...

Jun 23 2015  
   The technical and social history of software engineering
Jones C.,  Addison-Wesley Professional, Upper Saddle River, NJ, 2014. 496 pp. Type: Book (978-0-321903-42-6)

The author of this book, Capers Jones, has a long and distinguished career in the software engineering field. Consequently, he is ideally positioned to write this history. The 400-plus-page book can be read completely, but can also be rapidly skim...

Feb 11 2014  
   Spam: a shadow history of the Internet
Brunton F.,  The MIT Press, Cambridge, MA, 2013. 296 pp. Type: Book (978-0-262018-87-6), Reviews: (1 of 2)

Brunton, an assistant professor in the School of Information at the University of Michigan, provides a detailed and informative cultural history of spam, from the “first protospam message,” sent on May 1, 1978, to contemporary malware....

Oct 28 2013  
   Letting go of the words (2nd ed.): writing web content that works
Redish J.,  Morgan Kaufmann Publishers Inc., San Francisco, CA, 2012. 368 pp. Type: Book (978-0-123859-30-3)

This is a must-have book for anyone associated with preparing web copy. Being a good writer does not necessarily translate into preparing effective web content. Consequently, even an English major will find many useful ideas concerning the unique ...

May 23 2013  
   Manifesto of the new economy: institutions and business models of the digital society
Dolgin A.,  Springer Publishing Company, Incorporated, New York, NY, 2011. 150 pp. Type: Book (978-3-642212-76-5)

What unique attributes can we identify in the new technological economy? How might we understand individual characteristics that traditional economic theory tends to overlook? In a thought-provoking but easily read presentation, Dolgin helps us se...

Jul 17 2012  
   Going corporate: a geek’s guide
Kadre S.,  Apress, Berkeley, CA, 2011. 360 pp. Type: Book (978-1-430237-01-3)

How does information technology (IT) project management interface with the broader organizational environment, as well as with the traditional topics of finance, analytics, and the supply chain? This book, rather than being about how to create a c...

Aug 19 2011  
   Cashing in with content: how innovative marketers use digital information to turn browsers into buyers
Scott D.,  Cyberage Books/Information Today, Inc., 2005.Type: Book (9780910965712)

The message that David Scott emphasizes to both Web designers and marketers is “content drives action.” The maturing Web requires that useful sites have more than sizzle to attract and retain customers. If users can’t find the in...

Nov 22 2005  
   Windows Movie Maker 2 zero to hero
deHaan J., Buechler J., Bounds J.,  APress, LP, 2003. 264 pp. Type: Book (9781590591499)

This is a very reader-friendly book for users of Movie Maker 2. From novice to experienced users, this book has much to offer. It has a logical progression from shooting footage to producing a short movie for the Web. There are also chapters conce...

Dec 17 2003  
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