In a 1984 New Yorker cartoon [1], Lorenz depicts a man shopping with a basket at a booth labeled “In the marketplace of ideas.” The man asks the salesclerk, “Just how fresh are these insights?” This book contains fresh insights.

Kramer is a bridge between the disciplines of user experience and sustainability. More precisely, Kramer constructs a bridge. She first brings clarity to the sustainability body of knowledge, building out, brick by brick, concepts such as the waste hierarchy and the six “Rs”: reduce, reuse, recycle, restore, rethink, and redesign. She then links sustainability and user experience to a new concept, sustainable user experience, through several sustainability frameworks, including natural capitalism [2].

Next, Kramer connects the dots between sustainability and software development and product design life cycles. She concludes with a definition of biologic principles for usability and sustainability [3].

Womack and Jones’s Lean thinking energized manufacturing in the late 1990s [4]. In the same way, I hope this book sparks the enthusiasm and effort of user experience professionals, product designers, and system developers to improve the utilization of information resources. Kramer has provided the knowledge and a bridge for doing just that.