This book is written in the spirit of a true-life contemporary adventure chronicle, traversing primordial thin grey (design) frontiers that separate fogs of creativity from firm ground actualizations. Behold, a concise transdisciplinary journal pushing the envelope out (and far, far away) from controlled psycho-spiritual LSD ingestion experiences (of the 1960s) and into market curious (just recently, today, or probably tomorrow) activities. So, pay attention, all you evolving software-addicting industrial enterprises. Taking [a]part explains how your product designs are for [junk-food binging, couch-potato empathizing, virtual martial (or sexual) arts simulating, info-entertainment addicting, simultaneously social and antisocial media enabling, OMG SMS LOL speaking, transglobal (or do we live next door local) collaborating, omnibus multi-clicking, what we are trying-to-do illuminating, read-this-book subliminal suggesting] us.

Nevertheless, poetic as the content of this book may be (or progressively inspire), behold a serious academic-quality review, analysis, and discussion of projects, relationships, dynamics, and logistics--all helping each of us in our respective careers, unless we are hopelessly offline in some locked ward of acutely mundane boredom. Amazingly, a common thread of the book’s many wonderful case studies and summaries together (for me) is a horrific operations research fact: design decisions are often done according to some “someone just told me” instantiation, even as decision makers access convincing data to the contrary. These many well-described instantiations change everything proper, perturb and innovate design processes, revolutionize team dynamics, and impact design participation communities.