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ACE 2009
ACM
 
   
 
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  Product placement in interactive games
Ip B.  ACE 2009 (Proceedings of the International Conference on Advances in Computer Entertainment Technology, Athens, Greece,  Oct 29-31, 2009) 89-97, 2009. Type: Proceedings

As more people spend more time with video games and less time with other entertainment media, such as television, advertisers must explore new channels for exposing their products to potential customers. For example, one growing area is the placem...

Mar 12 2010
 
 
   
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