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Ponmurugarajan Thiyagarajan
Dallas, Texas

Ponmurugarajan (Rajan) Thiyagarajan is an information technology (IT) professional with more than two decades of experience. He specializes in design-led digital transformation with a focus on content, channels, marketing, commerce, and sustainability solutions.

Rajan received a MS in industrial engineering from Thiagarajar College of Engineering. He has also earned several professional certifications, for example, he is an ASQ Certified Software Quality Engineer and an AWS Certified Solutions Architect Professional.

Rajan currently holds a senior director position at Designit, a Wipro company that offers integrated strategic design, marketing, and innovation services. He advises clients from across the retail, consumer packaged goods, manufacturing, and telecommunications industries, helping them innovate and build digital transformation solutions. He values creative storytelling that focuses on the intersection of products, brands, and human beings, and uses design thinking to ideate and craft disruptive digital experiences in an agile manner.

Rajan has been a reviewer for Computing Reviews since 2005, and enjoys reading books and papers related to design, software quality, machine learning, and digital transformation. He has also served on the American Society for Quality (ASQ) - Quality Press board of reviewers.

Rajan is a self-described audiophile and is passionate about mechanical typewriters. He loves to play volleyball.


Building design systems: unify user experiences through a shared design language
Vesselov S., Davis T.,  Apress, New York, NY, 2019. 164 pp. Type: Book (978-1-484245-13-2)

One rarely comes across books dedicated to a niche topic like design systems. User experience is of the utmost importance in this digital era, so a book on building design systems is a precious resource for both new and experienced user experience...


 User friendly: how the hidden rules of design are changing the way we live, work, and play
Genesereth M., Fabricant R.,  MCD, New York, NY, 2019. 416 pp. Type: Book (978-0-374279-75-2)

Books that focus on a narrow topic but extend to powerful depths of detail are rare. User-friendliness is such a topic that has deeper connotations. Hence, this book is an effort to dive deep into two viewpoints of user-friendliness: “easy t...


Machine learning using R
Ramasubramanian K., Singh A.,  Apress, New York, NY, 2016. 566 pp. Type: Book (978-1-484223-33-8)

Karthik Ramasubramanian and Abhishek Singh, experts in data science and business analytics, have written a comprehensive reference book on machine learning using R. This book covers a relevant and hot topic in today’s digital world....


Guide to software development: designing and managing the life cycle (2nd ed.)
Langer A.,  Springer International Publishing, New York, NY, 2016. 402 pp. Type: Book (978-1-447167-97-6)

We are in the modern digital era. Over the last few years, the software development life cycle of digital projects has undergone rapid changes. Most of today’s organizations follow the DevOps methodology over traditional waterfall or iterati...


Mood and mobility: navigating the emotional spaces of digital social networks
Coyne R.,  The MIT Press, Cambridge, MA, 2016. 392 pp. Type: Book (978-0-262029-75-9)

Mood and mobility is a novel effort by Richard Coyne. In this book, the author stresses an important aspect, the mood, and how it applies to the digital world from different perspectives. The book discusses ten key mood propositions across ...


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